Business directory sites are best thought of as an authority site for online marketing purposes. While you may not get a significant amount of direct traffic from a business directory site, the links coming to your site from a business directory site are considered trustworthy. This trustworthiness or authority link, is attributed to several factors.
One factor of trust or authority is location trust. If a link is coming from a local type of directory site such as the business directory in Allen: www.talkofallen.com, then the local trustworthiness is in the context of your local website is getting a citation link from an appropriate local business directory. Another trust factor would be in a particular niche. Imagine you are operating a website for your locksmith business. A citation link from a business directory site that focuses on the locksmith trade, such as www.nationslock.com, would pass the trustworthiness…
